Ethnicraft Sums Up a Busy Season of Fairs with Salone del Mobile Milano

Ethnicraft Sums Up a Busy Season of Fairs with Salone del Mobile Milano

A Showcase of Ethnicraft's 2017 Novelties

Ethnicraft started the year off with the brand's participation in a multitude of fairs, from its home turf Belgium's home improvement fair Batibouw to the prestigious international design exhibition Salone del Mobile Milano culminating as the high note of the season. 

BOOM, BELGIUM -- Showcased at Salone del Mobile Milano, taking place April 4 - 9, 2017 are the entirety of Ethnicraft's 2017 novelties. In signature Ethnicraft aesthetic, light and airy forms are skillfully combined with a rock-solid construction. The novelties harmoniously encapsulate two oppositional elements by blending ethereal silhouettes with a solid structure, employing contemporary crafting methods and technological innovations to create an intricate balance. 

Ethnicraft's sister brands Universo Positivo and Notre Monde shared the stage, displaying their new collections in booths artfully styled by Ethnicraft interior designer and creative consultant Els Van Roey. 

The booths are constructed to evoke a comfortable, lived-in atmosphere and allowing glimpses of daily life to enfold amid the timeless furniture. 

 

 

 

About The Ethnicraft Group

The Ethnicraft family of brands designs and manufactures beautiful, enduring furniture and decorative objects. Within the group are two brands with distinctive personalities and aesthetics, both committed to high standards of design and quality.

ETHNICRAFT - Authenticity, simplicity and impeccable craftsmanship in creating sustainable furniture are what we believe in. In essence, we believe in good design. Ethnicraft has been an established name in the market for over twenty years. Craftsmanship and enduring design are at the core of our brand, and behind the simplicity in our pieces lies a constant drive for innovation. Incorporating advanced techniques, tools and wood-processing methods to our process of creation, each new design is revised and reworked to the last detail; every curve, texture and line a reflection of our design value.

NOTRE MONDE - Inspired by fresh ideas of global origin, we have created a subtle yet sophisticated collection of trays, mirrors and furniture using traditional techniques. Luxury is melded with practicality, in the spirit of decorative objects. Each one-of-a-kind piece is created by hand and features a signature assuring its authenticity.

The Ethnicraft Group
Scheldeweg, 5
28050 Boom
Belgium